Multi-channel digital media producer and strategic communications professional, carrying concepts across platforms and people to create integrated brand ecosystems. With 12+ years of professional experience across 19 countries and a focus on work that combines data expertise and design craftsmanship to tell stories that move people.
professional Experience
The Omidyar Group: San Francisco, CA
Senior Marketing/Communications Manager, June 2019 – Present
Senior Marketing/Communications Manager, June 2019 – Present
• Lead, develop, and implement strategies to deepen brand engagement and connection among employees across a family of unique social impact organizations and companies
• Manage and grow marketing and communications initiatives, including internal brand experience, brand editorial platforms, and an employee giving program, liasing with a wide range of executives and staff
• Direct key agencies and contractors to oversee creative design and production of an evolving, integrated suite of brand and campaign materials
• Manage and grow marketing and communications initiatives, including internal brand experience, brand editorial platforms, and an employee giving program, liasing with a wide range of executives and staff
• Direct key agencies and contractors to oversee creative design and production of an evolving, integrated suite of brand and campaign materials
Tides: San Francisco, CA
Senior Marketing/Communications Manager, May 2018 – June 2019
Senior Marketing/Communications Manager, May 2018 – June 2019
• Drove new business and strategic partnerships by cultivating, growing, and deepening engagement with current stakeholders, and potential prospects
• Increased external brand recognition and awareness by designing and implementing marketing campaigns that take Tides into its next stage of growth locally, nationally, and globally
• Amplified Tides voice and influence through storytelling to highlight value-proposition and increase client engagement and success
• Managed Tides brand by ensuring alignment and integration of brand and messaging across all Tides entities, programs, products, and client touchpoints
• Increased external brand recognition and awareness by designing and implementing marketing campaigns that take Tides into its next stage of growth locally, nationally, and globally
• Amplified Tides voice and influence through storytelling to highlight value-proposition and increase client engagement and success
• Managed Tides brand by ensuring alignment and integration of brand and messaging across all Tides entities, programs, products, and client touchpoints
Millennium Challenge Corporation: Washington, DC; Cabo Verde; Ghana; Jordan
Public Affairs Officer, June 2015 – May 2018
Public Affairs Officer, June 2015 – May 2018
• Conceive and lead public and congressional affairs campaigns to drive awareness of $900M government agency working to end poverty in 35 countries
• Lead integration of digital media tools across the agency, empowering technical and product storytellers to engage public stakeholders in press and at events
• Develop partnership opportunities, including GE and Coca Cola Africa Foundation, to maximize communications impact and position the agency as a thought leader through speaker placements, op-eds, blogs, technical papers
• Participate in external policy trends and news conversations, briefing internal team and integrating trends into communications strategies as appropriate
• Manage communications for several country projects, including: $500M in Ghana, $275M in Jordan, $65M in Cabo Verde, and $140M in Georgia
• Lead integration of digital media tools across the agency, empowering technical and product storytellers to engage public stakeholders in press and at events
• Develop partnership opportunities, including GE and Coca Cola Africa Foundation, to maximize communications impact and position the agency as a thought leader through speaker placements, op-eds, blogs, technical papers
• Participate in external policy trends and news conversations, briefing internal team and integrating trends into communications strategies as appropriate
• Manage communications for several country projects, including: $500M in Ghana, $275M in Jordan, $65M in Cabo Verde, and $140M in Georgia
Project Concern International: Washington, DC
Marketing Officer, Global Communications, February 2015 – June 2015
Marketing Officer, Global Communications, February 2015 – June 2015
• Collaborated across departments to manage content mix, including social, blog, video, digital, email, and press outreach to tell organization's story
• Developed and implemented content marketing and public relations strategy to drive growth and external visibility for a $65M global, public health non-profit
• Developed and implemented content marketing and public relations strategy to drive growth and external visibility for a $65M global, public health non-profit
Fintrac Inc: Washington, DC; Ethiopia
Corporate Communications Officer, October 2012 – February 2015
Corporate Communications Officer, October 2012 – February 2015
• Led design and implementation of all corporate digital communications strategies and developed content across company teams to communicate social impact of work
• Designed and implemented project rebranding through website redesign, graphics, messaging, and public engagement to better convey stories of impact
• Managed strategic communications and public relations for several government contracts, including: $9M global policy analysis project, $10M policy reform project in Ethiopia, and $85M agriculture technology seed funding project
• Designed and implemented project rebranding through website redesign, graphics, messaging, and public engagement to better convey stories of impact
• Managed strategic communications and public relations for several government contracts, including: $9M global policy analysis project, $10M policy reform project in Ethiopia, and $85M agriculture technology seed funding project
Water For People: Denver, CO
Communications Coordinator, December 2011 – September 2012
Communications Coordinator, December 2011 – September 2012
• Produced content for year-long, donation campaign, including: blogs, print, and video marketing pieces to grow an $18M global non-profit working to bring clean water to millions
• Facilitated rollout and technical support to 9 country offices on mobile data collection tool for transparent internal and external reporting on project successes
• Facilitated rollout and technical support to 9 country offices on mobile data collection tool for transparent internal and external reporting on project successes
relevant project work
Pardee Center for International Futures, Food and Water Lead (2009 — 2012): Managed 200+ agriculture and water related data series used in an integrated econometric assessment model:
• Built forecasting models for global trends in 183 countries through the next century
• Co-authored and published economic forecasting policy briefs, books, and fact sheets that promoted positive policy change
• Built forecasting models for global trends in 183 countries through the next century
• Co-authored and published economic forecasting policy briefs, books, and fact sheets that promoted positive policy change
International Development Enterprises, Market Impact Analyst (2010 — 2012): Developed data-driven marketing strategies for a $26M global non-profit working to increase incomes of rural farmers:
• Managed 1M+ client database of activity across 14 countries and 50 projects, creating written and graphic reports to tell impact stories for internal and external audiences
• Developed and led market research with 60+ on-site farmer surveys to determine product adoption and bring-to-market strategy in rural Bangladesh
• Led design and construction of experiential marketing exhibit for fundraising campaign, producing videos and web content of project “success stories” from work in Ethiopia and Cambodia, raising over $100K in donations from US-based audiences
• Managed 1M+ client database of activity across 14 countries and 50 projects, creating written and graphic reports to tell impact stories for internal and external audiences
• Developed and led market research with 60+ on-site farmer surveys to determine product adoption and bring-to-market strategy in rural Bangladesh
• Led design and construction of experiential marketing exhibit for fundraising campaign, producing videos and web content of project “success stories” from work in Ethiopia and Cambodia, raising over $100K in donations from US-based audiences
Galapagos Office of Sustainable Development; FUNDAR; Darwin Foundation, Consultant (2011): Collaborated with government office and 2 non-profits to create video and print PR campaign that promoted sustainable food production and water use across 3 islands in the Galapagos
Revision International, Community Outreach Lead (2010): Developed and executed communications strategy for community farming non-profit operating in an underserved Denver neighborhood:
• Expanded the program to 80+ households in 6 months through media outreach, marketing campaigns, and door-to-door canvassing
• Managed partnerships with corporate sponsors to organize conferences, community-supported agriculture programs, and farm tours to grow donor base
• Expanded the program to 80+ households in 6 months through media outreach, marketing campaigns, and door-to-door canvassing
• Managed partnerships with corporate sponsors to organize conferences, community-supported agriculture programs, and farm tours to grow donor base
Technical Production, Independent Contractor (2006 — 2009): Managed the production of over 300 live events for national brands:
• Designed and engineered professional-level audio/video and lighting systems for concerts, corporate functions, and fundraisers
• Managed a theatrical scene shop, serving as lead carpenter on over 15 shows, overseeing a staff of 20
• Designed and engineered professional-level audio/video and lighting systems for concerts, corporate functions, and fundraisers
• Managed a theatrical scene shop, serving as lead carpenter on over 15 shows, overseeing a staff of 20
Skills and interests
Design/Data: Pen & paper, photo/videographer, HTML5/CSS3, Salesforce, MailChimp
Culinary: Community farming, cooking, and cocktails
Curiosity: Amateur ethnomusicologist, former triathlete/future pilot, habitual board game geek
Culinary: Community farming, cooking, and cocktails
Curiosity: Amateur ethnomusicologist, former triathlete/future pilot, habitual board game geek
Education
University of Denver – Josef Korbel School of International Studies
Master of Development Policy, concentration in Cross-Cultural Communications, June 2012
Master of Development Policy, concentration in Cross-Cultural Communications, June 2012
James Madison University
Bachelor of Business Administration, International Marketing, December 2006
Bachelor of Business Administration, International Marketing, December 2006
Service Experience
Comm4Dev Professional Group: Washington, DC
Co-Leader, January 2016 – Present
- Manage and grow a large network of international development communications professionals through hosting speaking events, learning sessions, and professional opportunities
Co-Leader, January 2016 – Present
- Manage and grow a large network of international development communications professionals through hosting speaking events, learning sessions, and professional opportunities
DC Master Gardener: Washington, DC
Master Gardener Volunteer, July 2015 – Present
- Provide DC office extension service support to urban and sub-urban farmers around the city
Master Gardener Volunteer, July 2015 – Present
- Provide DC office extension service support to urban and sub-urban farmers around the city
Sustainable International Development Institute: Denver, CO
Executive Director, August 2009 – September 2010
- Oversaw implementation of conferences, and outreach/awareness campaigns earning over $5,000
Executive Director, August 2009 – September 2010
- Oversaw implementation of conferences, and outreach/awareness campaigns earning over $5,000
Volunteers in Jamaica Organization: Treasure Beach, Jamaica
Community Volunteer, June 2008
- Taught English to Primary school students; built playground for school; and worked in community garden
Community Volunteer, June 2008
- Taught English to Primary school students; built playground for school; and worked in community garden
Carolina for Kibera: Nairobi, Kenya
Water and Sanitation Volunteer, July 2006
- Promoted healthy water and sanitation communication campaign at primary school in Kibera
Water and Sanitation Volunteer, July 2006
- Promoted healthy water and sanitation communication campaign at primary school in Kibera